Experience design brings a new era of service, product and process development. It tackles all problems from the perspective of the end user by using different tools and methods to understand them on a fundamental level.
Now, you might ask, what makes Experience Design special? What gives Experience Design the advantage over other development methods?
Experience design doesn’t base customer understanding on just quantitative of qualitative interviews. Because the important thing when understanding your end users’ needs and desires, is understanding their emotions. How can you make your end user feel something if all you know about them is statistics and data? Because by making them feel something, is how you make them remember you.
Another strength of Experience Design is also that it can help locate the challenge or problem if you don’t quite know what it is. Using the Design Thinking-method (which you can learn more about by clicking the link) Experience Designers first empathize with the end user by conducting face to face interviews and observing them. Only after this do we define the goal.
Why should you use experience design to develop your company? In today’s world almost every company’s prices and reviews on products, services and employer image are public information and just one click away. People can buy anything online and satisfy their needs without ever having to leave the comfort of their home. The only way to compete with online stores is with superior services and quality.
The internet has enabled us to have unrestricted access to endless amounts of information. Almost every company’s user reviews are public and according to BrightLocal’s research up to 91% of 18 to 34 year old’s trust online reviews as much as personal recommendations.
What do consumer reviews tell us? About customer experience. The customer has more power than ever which is a reason why most companies today claim to be customer oriented.
User reviews tell so much about a business and can have a large impact on a company. This is something that easily be used as an advantage.
Unforgettable customer experience- People want to buy your products and services. They will independently write good reviews and spread the word about your company.
Great employee experience– The best in the field will want to work for you.
Attractive brand experience– Your company’s social media will gain more followers and customers will want to be associated with your brand.
Experience design tackles problems and challenges within these three dimensions of experience design; brand experience, employee experience and user experience. These themes can often interlap and the focus of the challenge is always tailored to the clients’ needs.
So, ask yourself: “Could the way people experience our company be better?”. If your answer is yes, you are indeed in need of an Experience Designer.